I thrive in commercials where I can bring a distinct angle to the storytelling style. I work well with product shots, tabletop, live-action scenes with talent, and projects that require a unique visual solution. I love it when the technique doesn’t feel like a gimmick, but rather serves as a way to enthrall and build a deeper connection.

Even though I started in this industry like four hundred years ago, I still enjoy every project with immense excitement and enthusiasm: sitting down with an idea, surrounding myself with talented people, and figuring out together the best way to make it grow. As a director, I strongly believe in co-creation. I like to listen, bring different perspectives together, and build an environment where the team feels empowered to contribute. I believe in “Backed by my crew.” I believe in the craft, in personal chemistry, and in making the process just as rewarding as the final result.